In the early days of Earth Medicine Apparel Co., we did what many new apparel founders do: found a print shop, handed over my artwork, and trusted the process. What we got back was a thick layer of plastic, a smooshed design, and the realization that it was time to go all in on water-based printing.
In a sea of print-on-demand fast drops and AI-generated designs, Earth Medicine Apparel Co. has chosen a different path entirely.
Witnessing the ancient Sandhill Crane Migration in the San Luis Valley was a profound experience. This year, we had the honor of vending during the 43rd Annual Monte Vista Crane Festival in the heart of the San Luis Valley. What stood out to me most wasn’t just the cranes themselves, but the people who had gathered around them.
Yarrow is so ancient that it grows all over the globe except Antarctica, so common that most people recognize it. A plant of myth and legend, with feathery leaves and pungent smell, it can stop bleeding wounds and move stagnant blood, supporting the body's resistance to sickness. Plus the featured Earth Medicine in our Kingfisher Clarity design.
Reducing our carbon footprint has never been so comfortable! Switching to 100% USA-made organic cotton and a new water-based screen-printing partner.
